Behind Louphoria
Lucca Elwood

Behind Louphoria
Lucca Elwood

Berlin-based tech founder and creative working at the intersection of brand, culture and emerging technology.

My background spans film, events, photography, journalism and UX/UI product design.

Through Louphoria, my solo practice, I build products, design experiences and develop brands for founders and companies stepping into AI .

My work sits at the intersection of retail technology and event technology, building AI concierge systems that follow a brand across chat, commerce and physical space.

One example: I founded the fashion-tech startup Jenna AI, agentic commerce for luxury fashion brands, which launched July 2026 at Berlin Fashion Week.

As an LGBTQIA+ and disability justice activist, I'm committed to building creative and technological spaces where different voices are part of the change and lead it.

Open to projects worldwide.

Enquiries: hello (at) louphoria.com