Behind Louphoria
Lucca Elwood

Behind Louphoria
Lucca Elwood

Berlin-based tech founder and creative working at the intersection of brand, culture and emerging technology.

My background spans film, events, photography, journalism and UX/UI product design.

Through Louphoria, my solo practice, I build products, design experiences and develop brands for founders and companies stepping into their AI era.

My work sits at the intersection of retail technology and event technology, building AI concierge systems that follow a brand across chat, commerce and physical space.

One example: I founded the fashion-tech startup Jenna AI, agentic commerce for luxury fashion brands, which launched July 2026 at Berlin Fashion Week.

As an LGBTQIA+ and disability justice activist, I'm committed to building creative and technological spaces where different voices are part of the change and lead it.

Open to projects worldwide.

Enquiries: hello (at) louphoria.com