Jenna AI
Brand intelligence & AI concierge for fashion labels
Jenna AI
Brand intelligence & AI concierge for fashion labels
Visit ask-jenna.com
Product concept and design
Brand intelligence and product data
Agentic orchestration design
Shopify and WhatsApp launch
Live event activation
Why Jenna?
Shoppers hesitate over fit and fabric. Brands answer the same questions all day and still lose the sale or take the return.
Chatbot scripts can’t help and thin product data can’t either.
So, I founded Jenna: a bespoke AI concierge backed by brand intelligence.
Jenna carries social campaigns and live events into conversation. She helps shoppers find the right size and the right look.
Launched at Berlin Fashion Week with esther perbandt.
Why Jenna?
Shoppers hesitate over fit and fabric. Brands answer the same questions all day and still lose the sale or take the return.
Chatbot scripts can’t help and thin product data can’t either.
So, I founded Jenna: a bespoke AI concierge backed by brand intelligence.
Jenna carries social campaigns and live events into conversation. She helps shoppers find the right size and the right look.
Launched at Berlin Fashion Week with esther perbandt.
Why Jenna?
Shoppers hesitate over fit and fabric. Brands answer the same questions all day and still lose the sale or take the return.
Chatbot scripts can’t help and thin product data can’t either.
So, I founded Jenna: a bespoke AI concierge backed by brand intelligence.
Jenna carries social campaigns and live events into conversation. She helps shoppers find the right size and the right look.
Launched at Berlin Fashion Week with esther perbandt.
3 Big Takeaways
Good AI answers start with the brand’s own knowledge.
Humans stay in the loop.
Live moments start conversations that drive sales.
1.
Building the knowledge
1.
Building the knowledge
1.
Building the knowledge
Brand intelligence
I turned the collection and the way the team speaks into knowledge Jenna can answer from. Every fact was checked, structured and tested, then confirmed by the team.
The same source sets how she greets a guest, answers a sizing question and says no politely.
Brand intelligence
I turned the collection and the way the team speaks into knowledge Jenna can answer from. Every fact was checked, structured and tested, then confirmed by the team.
The same source sets how she greets a guest, answers a sizing question and says no politely.
Brand intelligence
I turned the collection and the way the team speaks into knowledge Jenna can answer from. Every fact was checked, structured and tested, then confirmed by the team.
The same source sets how she greets a guest, answers a sizing question and says no politely.
Product data
A good advisor knows every piece, from the cut to what’s left in stock. Online, that knowledge sat in thin descriptions and inconsistent tags.
I rebuilt the taxonomy, schema and metadata so a search engine or an AI assistant can read it. Jenna’s tools run on that structure, so she can check a size, a fabric or a stock level in the conversation.
Product data
A good advisor knows every piece, from the cut to what’s left in stock. Online, that knowledge sat in thin descriptions and inconsistent tags.
I rebuilt the taxonomy, schema and metadata so a search engine or an AI assistant can read it. Jenna’s tools run on that structure, so she can check a size, a fabric or a stock level in the conversation.
Product data
A good advisor knows every piece, from the cut to what’s left in stock. Online, that knowledge sat in thin descriptions and inconsistent tags.
I rebuilt the taxonomy, schema and metadata so a search engine or an AI assistant can read it. Jenna’s tools run on that structure, so she can check a size, a fabric or a stock level in the conversation.
2.
Bringing Jenna to life
2.
Bringing Jenna to life
2.
Bringing Jenna to life
Orchestration
I designed the workflow behind Jenna as agentic orchestration. It sends each question to the right knowledge and the right tool. Retrieval-augmented generation (RAG) grounds her answers in the brand’s own data.
Orchestration
I designed the workflow behind Jenna as agentic orchestration. It sends each question to the right knowledge and the right tool. Retrieval-augmented generation (RAG) grounds her answers in the brand’s own data.
Orchestration
I designed the workflow behind Jenna as agentic orchestration. It sends each question to the right knowledge and the right tool. Retrieval-augmented generation (RAG) grounds her answers in the brand’s own data.
Build and launch
My developer, Kharisma Nankani, built and deployed Jenna under my lead. I set the vision, designed the experience and tested every release, sending feedback until she sounded like the brand.
Jenna has been live for esther perbandt on Shopify and WhatsApp since July 2026.
Build and launch
My developer, Kharisma Nankani, built and deployed Jenna under my lead. I set the vision, designed the experience and tested every release, sending feedback until she sounded like the brand.
Jenna has been live for esther perbandt on Shopify and WhatsApp since July 2026.
Build and launch
My developer, Kharisma Nankani, built and deployed Jenna under my lead. I set the vision, designed the experience and tested every release, sending feedback until she sounded like the brand.
Jenna has been live for esther perbandt on Shopify and WhatsApp since July 2026.
3.
From invite to insight
3.
From invite to insight
3.
From invite to insight
Live at Fashion Week
At Berlin Fashion Week SS27, esther perbandt presented Blackhearts. Every invite carried a unique code tied to a guest’s WhatsApp number.
The scan at the door triggered a welcome message from Jenna. After the show, she invited each guest to try the piece virtually and pre-order it.
Live at Fashion Week
At Berlin Fashion Week SS27, esther perbandt presented Blackhearts. Every invite carried a unique code tied to a guest’s WhatsApp number.
The scan at the door triggered a welcome message from Jenna. After the show, she invited each guest to try the piece virtually and pre-order it.
Live at Fashion Week
At Berlin Fashion Week SS27, esther perbandt presented Blackhearts. Every invite carried a unique code tied to a guest’s WhatsApp number.
The scan at the door triggered a welcome message from Jenna. After the show, she invited each guest to try the piece virtually and pre-order it.
Learning loop
I designed an analytics module to turn those gaps into fixes for the site and the content. Jenna keeps improving because the brand keeps learning from the questions.
Learning loop
I designed an analytics module to turn those gaps into fixes for the site and the content. Jenna keeps improving because the brand keeps learning from the questions.
Learning loop
I designed an analytics module to turn those gaps into fixes for the site and the content. Jenna keeps improving because the brand keeps learning from the questions.
